Social Media Competitor Study
Social Media Competitor The study of social media competitor are of Swiggy and Zomato. Swiggy is a popular Indian food delivery and quick commerce company that offers a wide range of services, including Food Delivery, Instamart and Dineout. Well Zomato is also one of the popular Indian food Delivery and restaurant discovery platform founded by Deepinder Goyal and Pankaj Chaddah in 2008. service like Food delivery, Table Reservation and Restaurant discovery. 1. Followers & Engagement S wiggy (@swiggyindia) Followers: ~851 K as of September 2025 Avg. Likes per post: ~34.5 K Avg. Comments per post: ~306 Engagement Rate: ~4.09 % Zomato (@zomato) Followers: ~1 M Avg. Likes per post: ~1.8 K Avg. Comments per post: ~54 Engagement Rate: ~1.08 % Takeaway: Zomato has a higher follower base, but Swiggy’s content generates much stronger engagement relative to its audience. 2. Posting Frequency & Reels Strategy Industry Benchmarks: Feed & Reels : 2–3 po...